Say goodbye to the punch card.
Using Reward Cards to retain customers & increase purchase frequency
To influence customer shopping behavior, you need a strong incentive that is easy to use. The right Reward Card program can motivate customers to prefer your business over another.
Points for purchases
The first step in creating a Loyalty Program is to decide what point value to assign to customer purchases. You may assign points per dollar or per purchase (frequency).
For example:
$1 spent = 1 point earned
1 purchase or visit = 1 point or punch
Rewards & redemptions
Loyalty programs may be set up in a variety of ways to reward customers. The most common are Auto Rewards (with either a $ reward or electronic punch card option), Open Rewards and a simple Discount Card.
The Loyalty Receipt
The terminal prints a receipt which shows the current transaction and the resulting point balance, reward balance or discount earned.
The system provides a variety of online reports that may be generated by whatever date parameters are entered. These reports show summary or detail information for all transactions such as redemptions, points awarded, rewards redeemed, discounts and balance inquiries.
A simple, powerful way to reward your customers by automatically converting points to spendable value on the card. Select a reward level and reward amount and you're good to go.
For Example:
$1 spent = 1 point earned
100 points = $10 reward added to card
The customer is motivated to keep their card because it will always have value either points or dollars, or both.
The most flexible approach to accruing and redeeming points. Merchants use Open Rewards when they want to offer a variety of rewards that have different point values. Points simply accrue and are redeemed in any amount the merchant chooses. This allows a merchant to change the metrics of their reward program at any time without making any changes to the parameters that are set up in the host system. Merchants who anticipate running continuous specials and one-day loyalty promotions should set up under the Open Rewards program.
Many merchants, such as Barnes & Noble, prefer the simplicity of a simple Discount Card. Instead of waiting to earn a future benefit, customers carry the card because of the discount value they instantly receive by doing business with that merchant. Discounts of 5% to 10% are enough incentive to keep customers coming back.