Waldo’s Chicken & Beer restaurants have exploded across seven states since opening its first Nashville location in 2019. The secret? Its Southern-roots-made-from-scratch proprietary recipes with unmistakable down-home mouthwatering flavors.
The menu features fresh ingredients with an innovative modern twist that is both nostalgic and timeless. It’s a new twist on the old with approachability – a feeling of comfort and familiarity. Plus, it’s a bar too!
Olivia Bane, Brand Strategist and Co-Owner of Waldo’s Chicken in Brentwood, TN, passionately represents Waldo’s to the community it
serves. On any given day she is taking Waldo’s cheddar biscuits to non-profit events, in the kitchen breading chicken sandwiches, running the register or bussing tables. She knows customers – and the regulars are many – by name and is the embodiment of authentic hospitality.
Another thing she’s passionate about: spreading the Waldo’s love through gift cards.
“eCard Systems is a great gift card partner. We love their online ordering system that makes it easy to stay stocked, the cards are high quality, and their customer service is always top notch!”
With a deeply rooted grass roots marketing strategy, Waldo’s is committed to building and keeping raving fans. “If a customer shares it’s their first time in, we gift them with a $10 gift card,” says Olivia. “They either use it themselves, come back and fall more in love with Waldo’s or give it to someone else and create a new fan! It’s a win-win for us and them.”
While Waldo’s offers digital as well as physical gift cards, printed gift cards are a visual and tactile part of its marketing outreach.
“A true gift card in hand is a real regal gift! We love them,” says Olivia. “Not only is it a billboard in someone’s wallet, the design, featuring our iconic vintage, cartoon-like Waldo’s chicken, is both a play on our recipes that are reminiscent of a different time and invoke a playful spirit.”
We can’t wait to see how Waldo’s Chicken & Beer continues to win hearts and taste buds with its fresh concept of Southern hospitality reimagined!
