Category: Marketing with Gift Cards

Is Your Brand Missing Out on the Power of Holiday Gift Cards? Seasonal and holiday-specific gift card designs provide a valuable opportunity to attract customers and enhance your brand's appeal. Customizing gift cards for different holidays or seasons helps businesses stay fresh and engage customers during essential times of the year, such as holidays, anniversaries, [...]

How Gift Cards Create Guaranteed Revenue and Boost Your Business Gift cards are more than just a convenient present—they're a powerful business sales tool. When a customer buys a gift card from you, they pay upfront for goods or services they may not redeem right away. That gift card purchase means your business receives cash [...]

Gift Card Sales as a Percentage of Revenue for Businesses According to industry benchmarks, gift card programs should generate 1-4% of a small business's total revenue. New gift card programs typically need 1-3 years to mature and reach optimal performance levels (6). This represents a modest but meaningful portion of overall sales that can significantly impact [...]

The Benefits of Gift Cards for Small Businesses Gift cards have become an invaluable tool for small businesses, offering numerous advantages that can boost sales, increase customer retention, and improve cash flow. Whether for a coffee shop, boutique, or restaurant, printed gift cards are more than just a convenient option for customers—they are a strategic [...]

Our Window to Main Street: How Gift Cards Keep on Giving By Benjamin Berg / CEO As retail and payment systems industries navigate big events – first the pandemic and now inflation exacerbated by a war – they’re forced to make changes big and small across the board, adapting to one new development after another. […]

If you’re new to gift cards, here’s what you need to know to create the foundation for a successful program to keep your registers ringing. In addition to bringing in new customers, studies show an overwhelming majority of gift card users spend more than the original value of the card. That’s called uplift and it […]

Pre-Holiday Season Check List for Gift & Loyalty Card Programs We know. The holiday rush is months away, and you’ve got a hundred and ten things that need your attention right now. But before you know it, spring and summer will pass in the blink of an eye, and the holiday rush will return! Here […]