Design Tips for Effective Gift Cards
Our online ordering system will walk you through each step of ordering your card, but when it comes to design, keep these things in mind:
- Keep it simple by focusing on one core idea. A cluttered design can detract from the overall impact of the gift card. Keep the design simple and uncluttered.
- Use high-quality images: Choose high-quality images that represent your brand and the essence of the gift card. Avoid using stock photos that may appear generic and unoriginal.
- Make sure your logo is clearly visible and not competing with or overlapping your visuals.
- If you have an established brand, design your card to be consistent with your store and website visuals.
- Choose the right colors: Choose colors that represent your brand and evoke the desired emotions. For example, green may represent growth and health, while red may represent passion and excitement.
- Remember to use the back of the card to describe the basic details of your gift or loyalty card program, list your store locations and promote your website.
- Consider the presentation: The presentation of the gift card is just as important as the design itself. Consider using a custom envelope or holder to enhance the gift-giving experience.
By following these design tips, you can create a gift card that looks not only great but also effectively promotes your brand and encourages customer loyalty.
