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Homepage – Rework – v1 › Articles posted by David

Is Your Brand Missing Out on the Power of Holiday Gift Cards?

01 Jul
Is Your Brand Missing Out on the Power of Holiday Gift Cards? Seasonal and holiday-specific gift card designs provide a valuable opportunity to attract customers and enhance your brand's appeal. Customizing gift cards for different holidays or seasons helps businesses stay fresh and engage customers during essential times of the year, such as holidays, anniversaries, [...]
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Categories: Marketing with Gift Cards

Gift Card Sales as a Percentage of Revenue for Businesses

01 May
Gift Card Sales as a Percentage of Revenue for Businesses According to industry benchmarks, gift card programs should generate 1-4% of a small business's total revenue. New gift card programs typically need 1-3 years to mature and reach optimal performance levels (6). This represents a modest but meaningful portion of overall sales that can significantly impact [...]
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Categories: Marketing with Gift Cards

The Benefits of Gift Cards for Small Businesses

05 Jan
The Benefits of Gift Cards for Small Businesses Gift cards have become an invaluable tool for small businesses, offering numerous advantages that can boost sales, increase customer retention, and improve cash flow. Whether for a coffee shop, boutique, or restaurant, printed gift cards are more than just a convenient option for customers—they are a strategic [...]
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Categories: Marketing with Gift Cards

Waldo’s Chicken & Beer: Serving Up Flavor, Community, and Gift Cards

23 Jul
Waldo’s Chicken & Beer restaurants have exploded across seven states since opening its first Nashville location in 2019. The secret? Its Southern-roots-made-from-scratch proprietary recipes with unmistakable down-home mouthwatering flavors. The menu features fresh ingredients with an innovative modern twist that is both nostalgic and timeless. It’s a new twist on the old with approachability – [...]
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Categories: Customer Profiles

Housatonic Partners Announces Strategic Growth Investment in eCard Systems

11 Jan

San Francisco, CA, and Brentwood, TN – December 15, 2023 – Housatonic Partners, a growth-oriented private equity firm based in San Francisco, is pleased to announce a strategic investment in eCard Systems (“eCard”), an end-to-end provider of outsourced gift card programs and processing services for more than 100,000 restaurants, retail stores, salons & spas, and […]

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Categories: Press Releases/News

eCard Systems Expands Gift Card Partnership with Toast

12 Apr

eCard Systems Expands Gift Card Partnership with Toast as Program Processing Provider New integration with Toast makes multi-location transaction processing available to Toast restaurants. Nashville, TN (April 12, 2022) – eCard Systems today announced an expanded partnership with Toast, the all-in-one platform for restaurants. eCard Systems originally partnered with Toast in 2019 for online gift […]

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Categories: Press Releases/News
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