Category: Marketing with Gift Cards

Our Window to Main Street: How Gift Cards Keep on Giving By Benjamin Berg / CEO As retail and payment systems industries navigate big events – first the pandemic and now inflation exacerbated by a war – they’re forced to make changes big and small across the board, adapting to one new development after another. […]

If you’re new to gift cards, here’s what you need to know to create the foundation for a successful program to keep your registers ringing. In addition to bringing in new customers, studies show an overwhelming majority of gift card users spend more than the original value of the card. That’s called uplift and it […]

Pre-Holiday Season Check List for Gift & Loyalty Card Programs We know. The holiday rush is months away, and you’ve got a hundred and ten things that need your attention right now. But before you know it, spring and summer will pass in the blink of an eye, and the holiday rush will return! Here […]